For owners who feel stuck

Your data
is lying.

And the longer you obey it, the more it costs you.

Since 2011 we've been the senior growth team owners call to diagnose the whole picture before prescribing anything, so you see around the next corner. Start with the truth: the Second Opinion, $2,500, in writing, yours whatever you decide.

From $300 to $76 per lead

I have never been happier with someone who’s helped me than with Dmitriy. Before Business JetPack we worked with a couple of highly ranked NY agencies, but we never got traction. When we started working together we were paying close to $300 per lead, and Dmitriy’s team got it down to $76 — at a higher quality. They are the best. It’s expensive and a significant commitment to work with them, and I’m very happy.

Naomi Friedman
CEO, SickDay

2x close rate, $60K saved monthly

Working with Dmitriy and the Business JetPack team is exceptional. It’s great that we’re standing out so much and getting the cases worth fighting for. Dmitriy and our founder worked closely together to refine our intake team’s scripting and process, and increased our close rate by over 2x. They helped us save close to $60K each month on fraudulent clicks by working closely with Google to secure refunds on bot visitors.

Lisa Foy
Practice Manager, AMS Law

The deck that got us a Series B

When I saw the presentation I knew there was more work to do, but what I saw was a f***ing masterpiece. I knew this was going to be a decision where I look back and go, like, this got us a Series B. Business JetPack’s quality and dedication are absolutely exceptional.

Erik Fogg
Co-founder, ProdPerfect

5x ad spend, with confidence

The high-level thinking-partner work has been a real game changer. Dmitriy cut straight through the vanity metrics. Leads are not the focus, he told me. It’s the sales, revenue, and profit you can attribute that count. Once we focused on what was working, we were able to 5x our ad spend with confidence.

Jim Adams
Founder, American Landscape Structures

15 years of strategic partnership

Dmitriy has been a strategic partner and instrumental to the success of my businesses for over 15 years. Whenever I hear someone talk about a frustration with their sales or marketing team, I make sure they take down his number, and I tell them that when the hurt gets to be too bad, text Dmitriy. When it comes to marketing, many are all hat and no cattle. Dmitriy becomes an expert in your field, and I’ve watched his process evolve to where he maps out the messaging, positioning, offers, advertisements, funnels, and infrastructure to support it all during a single day with an organization. Then he and his team run the whole thing, A to Z, and because of how resourceful they are, there’s very little that slows them down.

Dr. Matt DeGaetano
Co-founder, Axon Medical

Finally cracked direct-to-consumer

Our marketer referred us after trying everything he could think of, and we still couldn’t figure out direct-to-consumer. Dmitriy helped us see what we were missing, and he and the Business JetPack team helped us get our first purchases from Google and Facebook.

Ann McCulloch
Co-founder, Speed2Treat

One source of truth at scale

Facebook, my analytics, and my CRM all told me different stories. Figuring out which to optimize around was a disaster, especially as we were increasing our ad spend into multi-six-figure monthly commitments. I always appreciate the discussion, the quality work, and the detailed explanations.

Raj Valli
Founder, Thinkster Math

The truth, not a pitch

No one had ever asked us questions like that. One conversation and I understood my business better. Dmitriy is a straight shooter who gave me the truth, not a pitch. I hung up and called my partner to say we’ve found our guy.

Sean Allan
Co-founder, Wellness Management Group

A diagnosis that reshaped everything

Money well spent. It caused a ripple effect in terms of having to rewrite the entire script of the business as we imagined it. Dmitriy’s diagnosis reshaped the whole business, and we understood just how risky the venture truly is.

John Francis
Co-founder, TBI Virtual

Really building a business

Dmitriy’s approach is a desirable approach to building a business, and I mean really building a business, not just plodding along. It’s a great process. I like it a lot. I clearly understood the transition we needed to make.

Dan Parrilli
Director, Kettenbach USA

Exposed the holes we couldn’t see

Dmitriy’s entire process exposed some significant holes in our operating processes that were causing us to lose opportunity and momentum. We had assumed our audience was closer to us than it was… it’s like we were talking to somebody who wasn’t even in the room, and we thought we were sitting and having a meal. We found it incredibly illuminating, motivating, and very directional in helping us plot our path.

Gregg Zinn
Co-founder, SmarterSign

35 years in, a new perspective

Thirty-five years running businesses, and Dmitriy still made me see it differently. I thought we were buying a website and analytics. What I got was far more than that.

John North
Founder, Audiuvat

Refreshingly Apple-esque

Business JetPack’s process is very refreshing… very Apple-esque. I didn’t feel as though I had the plan. I knew all these things needed to be done, I just wasn’t sure how to lead the team through the process. The CEO said you and your team are exactly what we needed, and after we started working together we had our best months yet.

Harold Edwards
Former Apple, CMO at Mojo Sportswear

Sharp thinking on ABM growth

Dmitriy is extremely insightful in everything he talks about, and has given me a lot of tips, like the bingo concept when it comes to ABM growth.

Max Timko
Director, NutriSlice

Seeing it through his lens

Dmitriy came very highly recommended, and the way he articulated his perspective allowed me to see it through his lens and gave me and my team an easy way to learn and look good doing it.

Daneida Cooper
Co-founder, Continuing Education Alliance

30 seconds to spot the leak

I paid someone to build the first funnel and thought we made the right call at every step. Dmitriy took 30 seconds and knew exactly what wasn’t working. Even the experts need an outside eye.

Kevin Dorsey
Founder, Sales Leadership Academy

Committed for years, not months

I haven’t worked with an agency that impressed me more. Come hell or high water, we are committed for the long haul — years, not months. We can see how much Dmitriy cares about our business, our growth, and our success.

Dr. John Coppola
Co-founder, Neuropathy Elite

The results speak for themselves

We feel really blessed and really grateful. It feels really good to have Dmitriy and his team on our side. There are zero doubts about the process because the results speak for themselves.

Dr. Valerie Monteiro
Co-founder, Nuphoria

Growth, month after month

I’ve never spent this much money on an “agency,” but as the saying goes, it’s worth it. BJP cleaned up our analytics, built us dashboards, and gave us a clear path to scale — and we did, month after month: more sales, higher ROAS, and most importantly, customers who kept coming back for more.

Wendy Besio
Founder, Sweet Bamboo

99% of my time, saved

BJP did their job on time and went beyond in some areas to help get us where we’re at. Most importantly, our new website and funnel save me about 99% of my time. This wouldn’t have been possible with my old setup. Your site is your credibility layer for outbound.

Ryan Reisert
Founder, Phone Ready Leads

A map before the work

Dmitriy was the first person who ever offered to build a map of the business before getting to work. I told my partners this guy knows what he’s doing. The process brought everything together, and I loved how strategic everything was.

Dr. Nicole Rivera
Co-founder, IntegrativeYou

Pivotal in our acquisition

Dmitriy was pivotal in us getting acquired. Over a two-year period we built an incredible product that changed the way we showed up, and we solved too many problems together to list. Business JetPack’s design and development team is top notch.

Greg Edelman
Co-founder, PremiereOnboard

Top-shelf, every time

I believe Business JetPack is among the best at what they do, if not the best — I have no question about it. Dmitriy is very competitive and I love that about him. He’s exactly the type of person I can work with for the rest of my life. Everything they deliver is top-shelf.

Matt Kyle
Founder & Trial Attorney, Kyle Law Firm

Enterprise-grade infrastructure

I trust Dmitriy and his team to help me validate ideas, and when we get traction, we scale it. The Business JetPack team delivered an entire enterprise-grade infrastructure for us to scale sales fast with confidence. Their approach to design knocks my socks off, and the creatives they deliver let you get the product immediately — you get its value proposition without needing to think too much.

Hal Greene
Founder, HJG

Success where others failed

Dmitriy and his team helped us achieve success where many others failed. We entrusted him with our entire growth operation — funnel, CRM, paid ads, SEO content, sales playbook, and sales coaching — and at every step it’s been amazing. They set a very high bar.

Dr. Hamid Djalilian
Founder, NeuroMed Care

A clear path forward

I knew there was a problem. I didn’t know what the problem was, how deep it went, or who could help us solve it. Now we can see a clear path forward. Dmitriy and his team did a great job, and I can see us running the same diagnostic process for our clients as they did for us.

Pam Hurley
Founder, Hurley Write

We don’t fit in a shoebox

It’s very impressive. Dmitriy and his team did a great job, and it’s refreshing to be able to do some higher-level thinking. We don’t fit in a little shoebox, and we’ve always struggled to convey that to whoever we worked with. I really appreciate the approach and rhythm.

Christina Lindal
Director, Lindal Homes

Pretty mind-blowing

There are very few people with the experience Dmitriy has, and we are lucky to have access to him. Weeks after we started consulting, my eyes were opened to a whole back office I wasn’t aware of at all. A plethora of information opened up to us. Pretty mind-blowing.

Julian Sidonio
Founder, Molly Bracken

Ignorance into common sense

Everybody focuses on one little thing. Dmitriy is able to focus on all of the things, and in a refreshing way… to another company this is anxiety; to him it’s the back of his hand. Breaking down my ignorance into common sense is a sign of true wisdom.

Haittam Greib
Founder, Prestige Worldwide Logistics

Phenomenal speed to results

The speed at which Business JetPack produces results is phenomenal. The way they follow up on things is phenomenal. There was clear, measurable value, and I now understand how all the data they collect — data we’d been blind to — helps get better results with less waste. Very few individuals in our field can afford this kind of engagement, and the value is very compelling.

Dr. Brad Eli
Founder, Facial Pain Specialists

A brilliant process

Probably the most impressive process I’ve seen in a long time — it’s brilliant. The value built in the first few conversations, the education… it’s tremendous. I’ve been doing this for a very long time as a seasoned media exec, and Dmitriy helped me understand that I’m probably not valuing what I do enough.

Rich Kagan
Founder, Last Minute Media Deals

The full package

I was not expecting what Business JetPack brings to the table. I was expecting a PPC agency, but they truly are the full package. Dmitriy is obviously extremely knowledgeable and really good at what he does. What he offers is perfection for anyone who needs high-level strategy and execution.

Jose Ramos
Founder, Express Technologies

Solving the right problem

What Dmitriy showed us was very interesting… really interesting, provocative things. Everything presented made perfect sense to me, and I know our team has been doing their best. We’ve been solving the wrong problem for two years, and I think the diagnosis is absolutely right.

Kate Lavender
CEO, Artemis

Razor-like clarity

Dmitriy’s presentation opened all of our eyes… the way he broke it down was fire. When we heard the positioning pitch, it raised the hair on the back of my neck. He absolutely nailed it. The word that kept coming to mind was clarity — that razor-like clarity and focus that is going to be pivotal for our success.

Anthony Williams
CEO, ConnectED Athletics

Hard results from cold audiences

Dmitriy’s focus on getting hard results from cold people is exactly what I needed. I had a real forest-for-the-trees moment… the process moved us into running scientific iterations on our results. That’s what I really wanted, although I didn’t know it. Most importantly, I really appreciated Dmitriy keeping the vision during uncertain times and how quickly the Business JetPack team pivoted when something wasn’t working.

Brian Van Way
Founder, Questionable

A year of experiments in months

Every business gets to a point where it needs to find someone it trusts — someone better than the business owner will ever be. Dmitriy came very highly recommended. He and his team know what they’re doing, and it was the perfect time for us to get our feet wet with a real agency. In just a couple of months we ran experiments that would have taken us at least a year without their guidance.

Marina Taiberg
Co-founder, MoxyVites

A process we can reproduce

Dmitriy was a guest presenter at Dan Martell’s mastermind and I soaked everything up, so by the time I went through the process with him 1:1 I was familiar with the framework — but I didn’t realize how much clarity the whole thing would create for me and my team. Most importantly, Dmitriy explains every step, so we can reproduce most of the process internally.

Weston Zimmerman
Founder, SynkedUp

The cleanest communication

I always really enjoyed working with Dmitriy. It was the cleanest, most effective communication I had seen in business… I always left our meetings saying, I know exactly what we need to do. One of the bigger-picture things Dmitriy did for me was this cost-per-qualified-lead thing… there’s a lot of integrity in that.

Vance McNabb
Founder, Summer House Outdoors

An unfair competitive advantage

Dmitriy is certainly someone I find competent and effective, and the Business JetPack team has helped us gain what I think is an unfair competitive advantage for a new law firm. I really enjoy how thought-provoking the sessions are — and obviously the results.

Chris Marzwanian
Founder, The Marz Law Firm

Top positions on Google

Dmitriy was highly recommended, and I made sure he and his team were in our corner. They built an incredible website that helped us stand out, attract, qualify, and convert high-value cases. Within months of launching, Google gave us one of the best praises anyone could ask for — top positions for very valuable search terms. We love their ideas and follow their lead.

Sam Almasri
Founder, DFW Injury

Beyond what I thought possible

Dmitriy and his team delivered a beautiful website that is fast and perfectly compliant. They blew it more out of the water than I even thought was possible. I deeply appreciate the clear, easy-to-follow leadership style. Business JetPack helped us build a referral growth system, coached our team, and made sure we had everything we needed to win.

Dr. Lukas Pytlik
Practice Owner

The #1 practice in our market

I sat down with a colleague and showed him all of the work Dmitriy and the Business JetPack team produced. It’s really great, and because of their efforts we became the number one periodontal practice in our market on search and through AI tools. The hand-holding Dmitriy’s team offered — building out case studies, creating educational videos, and making sure we knew how to navigate the unknown — was a game changer.

Dr. Stephen Hutton
Owner, Oral Plastic Surgery

Now we cherry-pick cases

The phone is ringing off the hook, and we’ve retained a ton of the leads. We now have the privilege to cherry-pick cases. My mentor said: find a person who can deliver results and never let them go. Dmitriy and the Business JetPack team have now been with me for three law practices, and what they’re doing is working — it’s working amazingly.

Halina Radchenko
Founder, Family Law of North Texas

50% of spend moved to growth

Dmitriy’s focus on analytics and finding the true revenue drivers helped us re-allocate over 50% of our ad spend towards growth instead of waste. His team’s design knowledge and ability to interpret visitor data and translate it into a meaningful user experience was instrumental in increasing our AOV and decreasing our CAC.

Micah Cranman
Founder, BavSound

Cases like clockwork

I’ve always avoided things I didn’t understand, and internet marketing was one of them. My paralegal tried to manage a few relationships and they always ended on a sour note. Dmitriy and the Business JetPack team helped me understand the runway without any unnecessary fluff, and explained the mechanics in a way that made me comfortable investing. It took about three weeks for our first case to come in, and shortly after it was like clockwork.

Gene Hallworth
Founder, Hallworth Law

An hour that saves months

I got a chance to work alongside Dmitriy in a previous business, and when we were getting ready to launch I knew an hour with Dmitriy would save me months of frustration. That hour became an ongoing relationship, and whenever I have an idea I’m ready to put serious money behind, I make sure Business JetPack gets a good look and tells me their take.

Daniel Burke
Founder, I Graduate Next Month

No babysitting required

Dmitriy’s ability to see all of the spinning plates, even those I’m not aware of, was a pleasant surprise. I didn’t have to babysit him or his team, and their proactive approach to managing our relationship was the biggest difference-maker for me. Even though we weren’t the biggest account at their agency, we always felt the progress happening behind the scenes.

JJ Walker
Founder, Cannabition

Mind-opening from day one

It has been an amazing experience going through Dmitriy’s process… that’s the key to this exercise… we better make sure by the end that this is what it is and how we’re going to make it work. It’s definitely mind-opening, mind-blowing a little bit. There are a lot of things we maybe haven’t thought of… the first feedback Dmitriy gave was that what we’d already done was maybe not the right direction. So I wanted to make sure we were on the right path. We needed their help.

Dev Lamba
Founder, JeeTires

20 years of incredible outcomes

Dmitriy has been a close friend and strategist for over 20 years, and I’ve seen him and his team create incredible outcomes, not just for my companies but for the people I’ve referred to him. His attention to detail and drive for better is a rare character trait. I’m always excited to bring my most complicated sales and marketing hurdles to him and the Business JetPack team.

Eddie Lichstein
Founder, FeedbackClarity

Cleaned up years of mess

I found out about Dmitriy after completing a continuing education certification and seeing some of the work he’s done for the institute. I am very grateful to him and his team for cleaning up a mess left behind by countless marketers and consultants who worked on our practice. Dmitriy and the Business JetPack team are extremely organized, and the systems he helps implement are already tried and tested in his own organization.

Dr. Dennis Russo
Founder, Russo Clinic

Solved what others couldn’t

I understood that we had a difficult problem others could not solve, and one of our consultants recommended Business JetPack. Dmitriy’s ability to understand the countless nuances of our pain management clinic was truly impressive, and the work his team produced made me proud.

Steven Remer, M.D.
Founder, American Pain & Wellness

Not a junior account manager

Rarely do you work with the person who is responsible for the success of an agency — usually it’s a junior account manager who aspires to do something similar one day. Dmitriy is patient, knowledgeable, and highly resourceful when it comes to solving complicated problems with too many gears for me to figure out.

Dr. Steven Booth
Founder, Health1st Clinic

We achieved the impossible

Dmitriy helped us achieve what we thought was impossible. His team gave us a beautiful website that made life easier for our clinical team and patients. But figuring out how to set up our technology to gain approval from major medical to conduct a world-first unattended Type 3 sleep study was the cherry on top.

Kenneth Dachman
Founder, Central Sleep

Busiest we’ve been since 1983

We’ve known about Dmitriy for a very long time — my daughter and he had many mutual friends. After she kept pushing for us to meet, I understood why she was so adamant. He knows this stuff like a fish knows water. About three months after we started working together, my phone kept ringing off the hook. I have never seen this much business, and we opened our doors in 1983.

Robert & Cathy Michaels
Founders, American Waterproofing

He doesn’t outsource the work

There are few people better than Dmitriy, and I should know — I’ve worked with the best of the best. Where Dmitriy differentiates himself is that he doesn’t outsource the work. He loves strategy, testing, optimizing, and being in the trenches. At the end of the day, this is exactly the kind of person you want focused on growing your business.

Frankie Verdugo
Founder, The Home Foundation

Focus on the top three levers

Dmitriy understands product-market fit at a very high level and helped me find the gaps that caused friction when enterprise prospects evaluated our consultancy. It was eye-opening just how many building blocks needed attention — slightly overwhelming. Dmitriy helped bring the focus to the top three he believed would have the greatest leverage, and I was grateful for his help.

Oleg Troyansky
Founder, Natural Synergies

A rare breed

I’ve been doing this since the mid-’90s, and Dmitriy is a rare breed of human. His obsession with making sure we’re using all of the leverage available is clear. The Business JetPack team helped us significantly cut down on click fraud, optimize a CRO testing framework, and launch a series of landing pages and paid campaigns that allowed us to pin the throttle for our client.

Hanz Kaspersetz
Founder, Arteric

The upgrades were huge

I’m a subject matter expert, and I keep failing to put myself in the shoes of my actual customer. Just listening to Dmitriy, I almost started crying. The messaging we built is so bad, and yet it’s still working. That convinced me the upgrades we’d make were going to be huge. I was right.

Louis Abramowski
Founder, Evergreen Webinar

The only way to do marketing

I love the idea of not having to sell our soul to get the cases that build actual value for our clients, our team, and the firm. Dmitriy’s approach and strategy are great — very detailed, covering so many different pieces of the puzzle. It’s really the only way to do marketing.

Brett Turnbull
Founder, Turnbull Law

A true business partner

Dmitriy and the Business JetPack team went beyond the scope to help us test, launch, and scale a high-end beauty product. Dmitriy’s thirst for understanding was refreshing, especially since previous agencies I worked with cared little for the details that set us apart. He called our customers and asked about their experience, interviewed key opinion leaders in the space, and worked to understand the unique formulation options we were neurotic about — and the copywriting showed it. It felt like he was my business partner every step of the way.

Tom Murphy
Co-founder, TrustBeauty

Smooth from start to finish

The first thing that stood out is how important timelines were to Dmitriy and the Business JetPack team. Everything in our project went very, very well. The work that was put in is quality. All of the challenges were handled smoothly. Overall, I’m amazed at how smooth this whole process has been. Dmitriy’s process is, in my opinion, the single most important thing every business should spend time on. Everything that flows from it is a foundation for future success and a way to keep your hard-earned money working intelligently for you.

Rick Bauer
Founder, CB Health Collection

He speaks my language

Dmitriy has an incredible ability to see the full picture even before I lay it out. At every step I felt like he was speaking my language, and the way he articulates the strategy is better than what I’ve been able to lay out to our CEO. He understands the layers way beyond what I’m capable of. It’s been an honor and a pleasure to absorb all of the lessons — and most importantly, the clarity.

Lars Gustafsson
Marketing Director, BodyMind Institute

Actionable, not abstract

I booked a strategy consultation for our SaaS business, and my time with Dmitriy was really, really great. I love the clear, actionable insights — I left the call feeling confident about implementing them, not abstract theory. His lily pad strategy was perfect for me. Thank you for the session.

Alec Valas
Founder, Revvo

Honest enough to say stop

Business JetPack and Dmitriy provided us with a clear plan that was easy to follow and didn’t feel like a series of inside-baseball terms that required a degree to understand. We understood the steps, what was expected of us, and how we would measure success. Our campaign didn’t work out, but that was no fault of Dmitriy or the team — the economics didn’t make sense. What surprised me most was Dmitriy telling me it was time to stop. He saw it and acted on it right away, allowing us to minimize waste. At the end of the day, that’s a true partner.

Mher Asatryan
Founder, Asatryan Law

Bending code without breaking it

I understand how important a good shopping experience is, and when you’re limited by the software you need someone who can figure out how to bend the code far enough without breaking it. Dmitriy came very highly recommended, and his team did a perfect job with our website.

Adam Krawczuk
Race Consulting Agency

Back online in 5 hours

Our website crashed and we needed help. I called my friend and he told me about Dmitriy. A quick text exchange turned into a conference call where I instantly knew this is a dude who understands mission-critical scenarios. About five hours later our entire e-commerce catalog was back and we were processing orders. If you have a problem that’s complicated and elusive, I’d recommend calling Dmitriy first.

Paul Szuba
Founder, P&L Motorsports

More cases retained

Dmitriy came recommended through a peer. He helped me understand marketing fundamentals and helped my team learn the nuances, which increased the number of cases we were retaining. Personal injury marketing is expensive, and it’s even more expensive if you do it incorrectly. Business JetPack built our website and landing pages, ran our marketing campaigns, and coached our team on how to measure progress correctly.

Michael Burman
Founder, Burman Law

Revenue over leads

Dmitriy and his team helped me launch a very specific advertisement. It was very successful, and I understood why my friend spoke so highly of their abilities. In our first meeting, Dmitriy shared how he measures success: he optimizes for the cost of acquiring revenue, not patient leads. I can say with great confidence that he helped me understand how to judge the success of investing in advertising.

Dr. Lawrence Lefcort
Founder, Ronkonkoma Clinic

Sold-out events

I was a guest speaker at a conference Dmitriy organized for one of his clients and saw how well everything was thought through, from the check-in process to the raffles designed to get people to stay until the end. We connected afterward and he had great ideas for DC Seminars. About six months after we started working together, we were selling out events and booking larger venues. Then they created an e-learning website that allowed us to expand to more and more states. His team is very knowledgeable and responsive.

Dr. John Schmidt
Founder, DC Seminars

Sharper positioning

Business JetPack and Dmitriy have done a great job helping me improve my positioning in a fairly competitive market. I enjoyed the big-picture thinking and how it translated into concise strategy and tactics.

Dr. David Binversie
Founder, Carbondale Chiropractic

Ready from day one

I’ve gotten to know Dmitriy over the past decade — he consulted for my former employer — and when I opened my sleep clinic I made sure he helped get everything ready so people can find us and know we are the best at what we do. I also had the pleasure of working with his developers and designers, who are extremely patient.

Stanimira Nikalova
Founder, BetterSleepNY

Helped me do what I do, better

David Rhea recommended Dmitriy to me, and what started as consulting for our brand turned into a week-long stay at his house where we recorded my entire online training. His guidance, thoughtfulness, and clear direction made it straightforward to give him what he needed. Helping others find their voice is my purpose, and Dmitriy helped me do what I do better.

Bart Queen
Founder, Speak America

A straight shooter who moves fast

Dmitriy is a straight shooter and moves quick. I align with his level of thinking and appreciate the process he has for how he does things. Business JetPack’s team is solid — they are very quick, respond quickly, and the work makes me appreciate the effort.

Dr. Scott Rosenstein
Founder, Atlantic Coast Medical Care

A master class in marketing

My coach recommended Dmitriy as I was starting the next phase of my education business for providers, patients, and loved ones dealing with a high risk of developing cancer. Dmitriy and Business JetPack helped me build an online strategy, gave me a master class in what it takes to be successful in marketing, and helped me figure out branding, design, and messaging.

Wade Hedegard, M.D.
Founder, The Genetic Institute

The right approach for PI

Dmitriy’s team was coordinating an event I attended, and he was later recommended to me after I grew frustrated with Facebook. It turned out I was looking at things incorrectly — to become successful in the PI arena we needed a different approach. I worked with one of the best copywriters, who used Dmitriy’s process to build us a fantastic campaign, and we also did direct mail as a result.

Dr. Shaun McClenny
Founder, Capitol Rehab of Crofton

Better results, again and again

I’ve known Dmitriy for over 20 years. He’s very particular about how things are done, and I know I can count on him to do the best thing for his clients, approaching every relationship with dedication to achieve better results again and again. I highly recommend him to my clients and know they will be just as satisfied with his work as I have been.

George Krasnopolskiy
Founder, Orca Financial
$495M+
Generated for clients since 2011
~0 wk
The written diagnosis, about a week after your final session. Not months of discovery
0%
In-house senior team. Nothing outsourced
“Why is my business stuck?”

You probably don't have a marketing problem.

You feel stuck. Growth that used to come doesn't, or it comes and no longer adds up the way it should, and you can't quite see why. Owners arrive sure the fix is more leads, more spend, more tactics. And they're usually half right, because more of all three can help. The trap is turning them on before you can see where they land.

It's like crossing a river you can't see the bottom of. Step in without reading the water and you hit a boulder you never knew was there. That's how a confident move becomes three to six months of building the wrong thing and slowly finding out. The instinct to grow is right. The order is what costs you.

There are two layers under this. The first is your data, and most of the time it isn't even wrong, it's missing or quietly misleading. The second is what that bad number hides: the inefficiencies no report is pointing at. Underneath both is the real ceiling, a business that can't make a confident move without you in the room. And that's almost never the operator's fault. The view is broken, not you.

The short film that explains why the real problem stays hidden.
It's not about the nail

There is a short film called It's Not About the Nail, where a woman describes her headaches, her snagged sweaters, the constant pressure, while a literal nail sits in her forehead. The obvious lesson is that everyone keeps treating the symptoms. The deeper one is that she doesn't want the nail named: she wants to be heard, not fixed.

Business is the same. The rising costs, the leads that don't close, the tactic that quietly stopped working: all of it traces back to one cause nobody went looking for, and often one the owner would rather not see. If you're ready to see the nail and do something about it, you're in the right place.

In plain words

“So what do you actually do?”

We're a senior growth team. Depending on what the diagnosis finds, we act as your fractional CMO, run your paid traffic, rebuild the tracking so spend connects to real sales, fix the conversion on your pages, build and tune your funnel, or set the growth strategy.

What we never do is start with the service list. Each of those is a treatment, and a treatment picked before the diagnosis is a guess with an invoice, aimed at the symptom while the root cause sits untouched. So step one is always the same: find the one thing actually keeping you stuck. That's the Second Opinion below.

The markets we serve

Different markets. The same wall.

Most agencies know one shape of the problem, because they only work one industry. We've cleared the same wall in healthcare, dental, law, e-commerce, and the businesses no template fits. That range is the competence: it lets us see the wall you're about to hit before you do.

Why clients stay: four things most agencies skip.
Why clients stay

Clarity is where we start. Competence is why you stay.

On nearly every account we inherit, we find waste left by agencies that looked competent on the surface. We work differently: we run ahead of the business instead of trailing it.

01

Senior only. No juniors.

The person on your account is the person doing the work, not a trainee learning on your budget.

02

Cross-trained on purpose

The designer thinks in conversion, the developer in tracking, the copywriter in sales. Nothing falls between the crafts, because there are no walls between them.

03

We lead, you don't babysit

A standing queue of tests, concepts, and proposals keeps the business moving. Momentum never waits on you to ask for it.

04

We play well with others

When you already have people you trust, we work alongside them, and we bring in the right peers when we hit our edges. Your growth is the goal, not our scope.

Proof

Proof, with the context most agencies leave out.

No naked percentages. Each one shows what the owner believed walking in, what the numbers actually turned out to be, and the one figure that changed.

Case files · pulled from the diagnosis library · one file is one diagnosis, not one client
01
67 leadsthey had already paid for, never delivered into the case system. The platform kept charging.
The belief

“These leads look expensive. Are they even worth it?”

What was true

We reconciled the ad platform against the case-management system. The leads were never the waste. The broken measurement was, and it was hiding 67 of them.

Legal · family lawFull story
02
$250 → $76true cost per booked patient, once the dashboard stopped counting a mirage.
The belief

“The booking rate looks perfect.”

What was true

No one was actually booking. The reported number was a mirage. We rebuilt measurement onto patients who showed, and the real cost per booked patient came back to earth.

Mobile cash-pay house-call practiceFull story
03
2.02× → 2.9×real blended return, after we stopped trusting the platform’s ROAS.
The belief

“The ROAS looks great.”

What was true

The bank account disagreed with the dashboard. We rebuilt measurement onto real, blended return, then moved spend against the number that actually pays.

E-commerce · DTC apparelFull story
04
The Referral Mapthe analysis that replaced buying more leads: who already sends the cases that pay, turned into a referral engine.
The belief

“We just need more leads.”

What was true

The cases worth having already arrived through a shrinking set of referring doctors nobody was tracking. We mapped who sends what, built the positioning one-pager, and booked the introductions. The engine was the growth lever, not the ads.

Specialty practice · referral-drivenFull story
05
~$750kin fake clicks stopped in one year, in a market that charges about $200 a click.
The belief

“We need more leads, more reach, more spend.”

What was true

The budget was quietly draining into clicks that were never going to become clients. We checked every form fill against where it actually came from, proved the junk was competitors and bots running up the price of every opportunity, and stopped paying for it. One period spent about 61% less.

Legal · personal injuryFull story
“I received more value on my first call with Business JetPack than I did the entire time working with my previous agency.”
Founder · B2B SaaS

Figures reflect specific client engagements and are not a promise of similar results. Every business is different.

The real outcome

We don't just grow the revenue. We raise what the business is worth.

A business that needs you for every call is a job, not an asset. The same work that lifts conversion also turns instinct into a documented system and builds smarter infrastructure underneath the business. What that leaves you with is an asset a buyer could run.

One injury firm ran on this for more than a year: 80 to 90 signed cases a month, on one dashboard every seat in the firm trusted over the ad platform's word. The partners ultimately sold the practice. Read the full story
Most clients stay past three years. One is into year fifteen, not because they're stuck, but because the asset keeps getting more valuable.

Figures reflect a specific client engagement and are not a promise of similar results.

How it works

See. Decide. Build.

How a stuck business gets unstuck: three moves, run in the open, on your real numbers. It starts with a Second Opinion.

01
See

Start with a Second Opinion

We open your business and find the one thing keeping you stuck. This is the paid first step, detailed below.

02
Decide

The one move that moves revenue

With a clear view, the right move is usually obvious, and it's rarely the one you walked in expecting. You make the call.

03
Build

An engine you could hand to a buyer

We build it with you and document it as we go, so it runs and grows without you holding it together.

Step one · how you start

The Second Opinion

We open your business, find the one thing keeping you stuck, and hand you a written diagnosis you keep.

$2,500two working sessions · the written diagnosis about a week after the final one

The name is deliberate. Everyone around you has a theory about what's broken, and the call still lands on you. This is the read with no stake in which theory wins.

It starts with a free alignment call to make sure the fit is real. Then you book two working sessions with the people who run the business in the room, and about a week after the final one, the written diagnosis arrives, walked through live so nothing is left to interpretation. Where the tracking doesn't exist yet, we build it, and that's where the real numbers start to flow.

A conversation is free. Opening your business and telling you the truth is paid, and it carries no agenda to sell you the build. Against a four-month build, and against what ambiguity has cost you for years, $2,500 is a rounding error.

We run each one live, with senior people, on your real numbers, so we take only a handful a month, and only one client per market in any category. Telling two competitors the truth at once is a conflict we won't take on.

  • A map of your business and the full chain from spend to signed revenue, with the leaks and the gaps circled.
  • The single thing keeping you stuck, named in plain language, with the path to clear it.
  • A written diagnosis you own, and four honest paths out: run it with us, with your own team, with another agency, or not at all. One distribution company took ours and ran the whole build in-house. That's a win.
The fit Who this is for, and who it isn't. We're not for everyone, on purpose. What we can't fix is an owner who won't look.
The fit

We're not for everyone. On purpose.

A fit if

  • You feel the ceiling. Growth has stalled, or it keeps coming without adding up, and you can name where it hurts.
  • You've already tried more, and none of it held.
Even upside-down unit economics are workable, if you can see the problem, see the path, and have the commitment to walk it. What we can't fix is an owner who won't look.

Not a fit if

  • You want someone to just keep the ads running, not tell you what's actually broken.
  • You're not willing to face what the numbers say once you see it.
Bringing it in-house, hiring another consultant, pausing everything: each of these assumes you already know what's broken. The diagnosis is what makes whichever move you choose actually work.
How serious we are about the truth

A medical founder came to us to launch a brain-injury treatment protocol. We reviewed the plan, ran the competitive analysis and the economics, and told him the truth: if it were our money, we wouldn't do it. He was disappointed, and he was grateful for how deep we had looked. Months later he came back with a different idea, a telehealth service in a large, established market. He had tried to sell it before and it never took off. With the new approach, sales started coming in within the first quarter.

Questions

The questions owners ask before they trust us.

I've been burned by an agency that said they were different. Why not you?

Most of the people we work with arrived with the same scar. The difference shows up on the first call. We don't pitch. We open your numbers on a shared screen and show you what's actually broken, usually something you've been paying someone else to ignore. On one account we inherited, the previous agency's change log was nearly empty; our first two weeks showed hundreds of fixes they never made. You'll know inside one conversation whether we see what they missed.

What do you actually do, in plain words?

We diagnose why a business is stuck, then do the work the diagnosis calls for. In practice that has meant paid traffic, tracking rebuilt so the numbers finally reconcile, landing pages, referral systems, call scripts, and ranking every next move by financial impact against effort. The list changes per client because the constraint changes per client. The constant is the order: diagnosis first, then the build, so you're never paying for tactics aimed at a guess.

Why hasn't my marketing director or CFO already found this?

Because the numbers they're handed don't reconcile. The ad platform reports one thing, the CRM another, the bank a third, and every vendor grades its own homework. Your people inherit those dashboards and the assumptions baked into them, and they're busy running the machine, not auditing it. We come in cold, reconcile the sources against each other, and keep the number that survives. One firm's whole team, from intake to accounting, ran on that number instead of the platform's version of the truth.

Are you going to tell me the truth, or just what I want to hear?

The truth, even when it costs us the sale. One client's conversion rate looked strong until we took over and stopped counting things that were not really sales. The honest number came in far lower, and it was the first true thing he had seen in a year. We've killed campaigns a client told us to keep, and kept ones they told us to cut. We'd rather lose a deal than put our name on a number we don't believe.

How do I know I won't just waste more money?

You set the ceiling before you spend it. Before any real budget goes out, we agree on a kill number, the point where we stop and rethink instead of throwing good money after bad. The diagnosis comes first, so you're spending against a named problem, not a hunch. And everything we build is yours to keep whether you continue or not.

What if the real problem isn't marketing, but me, my offer, or my sales?

Then we say so, plainly, and that's the most valuable thing we do. We have shown a founder a front end that was working beautifully, plenty of leads at a low cost, while almost none of them closed, because the real problem was his sales process. Almost everyone arrives sure they need more leads. The constraint is usually somewhere they didn't want to look. The view is broken far more often than the operator is.

If I work with you, what do I actually own, and am I locked in?

Everything we build is yours: the pages, the lists, the tracking, the test rig, all of it, in your own accounts, with no lock-in and no proprietary cage. Some clients have taken the diagnosis and run the build themselves. We still call that a win. People stay for years because the work compounds, not because a contract traps them.

Who actually does the work? Will I get handed a junior?

Senior people, cross-trained, with no junior desk learning on your account. The most common scar we hear is sold by the senior person, delivered by the junior. Here, the person who diagnoses your business is the person doing the work. That's how we catch what other shops miss: the competitor clicks draining a budget, the tracking quietly counting page refreshes as conversions, the leak nobody flagged.

Are you going to pressure me into signing?

No. If you have to be convinced, you're not a fit, and we both lose. Our job on the first call is to show you where the problem is, not to talk you past your own doubts. We've told owners to wait, to bring it in-house, or that they weren't ready to spend yet. A good fit feels like recognition, not persuasion.

You should not be convinced by copy, ours included. Verify instead: every number on this site follows a written standard, and you can ask us how any claim was measured before you ever book a call.

See clearly. Decide better. Build something worth selling.

Start with a conversation. If it's a fit, the Second Opinion shows you the truth on your real numbers, with the written diagnosis about a week after the final working session.

If we open your numbers and there isn't at least one change worth more than the diagnosis costs, we tell you on the call, before you spend another dollar.