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House call service converts 50% of traffic with copy, design and structure overhaul

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0.7 sec

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"Business JetPack is a
game-changer! They slashed my acquisition cost from $250 to just $76. My conversion rate increased by over 19 times! Google had been draining me, but now the tables have turned."

Naomi Friedman

As the premiere VIP doctor house call service in the Manhattan area, SickDay was already receiving a solid flow of business from modeling agencies, actors, politicians, and business people – however, they wanted to grow faster. SickDay reached out to Business JetPack after seeing one of our former medical service clients’ websites to inquire about further increasing the flow of business.

Business JetPack worked with SickDay to better understand the psychology of the decision-making process their ideal persona went through before making the call to have someone come out. SickDay offered many services, some of which stood out as market leaders. While they were significantly more expensive than other competitors, their quality of service and discretion was unmatched.

In order to evaluate the cost of acquisition for each of the top services, Business JetPack built a series of landing pages and marketing campaigns that exceeded all expectations of SickDay and their business advisors. Based on the language, design, structure, and continuity between the ads and landing pages, SickDay was converting 40-50% of the traffic coming to their pages.

The growth Business JetPack helped deliver allowed SickDay to grow their staff, refine their systems, and achieve a lifelong goal of the founder.


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