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Go-To-Market plan creates new trajectory for platform modernization company

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"It’s refreshing to work with experts and I am very happy with the way our new website presents us to our prospects. Our site now does converts seven times better!"

Jon North
Principal of Adiuvat Consulting

Adivuat Consulting was introduced to Business JetPack by a mutual partner to explore potential collaboration in testing and validating a new market.

Adiuvat offers a world-class service in strategic platform modernization, delivering exceptional results for some of the largest companies, thanks to the expertise of its founders – unfortunately, due to NDAs, none of these companies could be referenced in their marketing materials or sales conversations.

Business JetPack was hired to conduct an analysis of potential buyers and markets and to build a go-to-market plan for positioning Audivuat properly amongst its competitors.

Based on the length of the sales cycle in Adiuvat’s space, the primary goal was not to generate business. Instead, the goal was to help them stand out in a noisy space where many others claim to achieve similar objectives without having the knowledge or experience to back it up.

Business JetPack launched a series of campaign clusters to evaluate the interest, interaction, and engagement of different audiences, problem awareness statements, and markets before identifying a clear winner. This research helped shape the trajectory of how Adiuvat is positioned in the market today, and Business JetPack built a minimalistic website to support Adivuat on their path to greatness.


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